In the evolving landscape of event management amid digital acceleration, contactless payments are taking centre stage. A study by
Juniper Research projects global contactless payment transactions to surge from $4.6 trillion in 2022 to $10 trillion by 2027. This growth is fuelled by investments in the contactless payments ecosystem, particularly in contactless-enabled POS terminals and device-level support. As events prioritise efficiency and safety, the increasing importance of contactless payments is evident.
This blog explores the advantages of adopting these contactless payment solutions, focusing on Lipa Payments' flagship offerings: Lipa Pay and Lipa SoftPOS.
Benefits of Contactless Payments at Events:
- Increase Efficiency:
- In the hustle and bustle of events, time is of the essence. Utilising smartphones for payments becomes a game-changer, expediting transactions that is faster than traditional card payments. This heightened efficiency serves as the solution to long queues during peak times, ensuring a seamless and frictionless experience for both customers and merchants alike.
- Safe and Secure:
- Security is paramount in the digital age, especially when it comes to financial transactions. With strict security measures, customer personal data remains safe, never stored on the device. This not only guarantees enhanced security but also empowers attendees to make purchases without the need for physical cash, contributing an additional layer of safety to every event transaction.
- Data-driven Decisions:
- The true power of contactless payments lies in the wealth of real-time data they generate. Event organisers can tap into this data goldmine, gaining valuable insights that fuel informed, strategic decisions. This data-driven approach becomes a catalyst for enhancing the overall event experience, allowing organisers to adapt, evolve, and craft events that resonate with the preferences of their audience.
Lipa SoftPOS - Revolutionising Card Payments at Events:
What is Lipa SoftPOS:
Lipa SoftPOS is an application designed for businesses of all sizes that want to accept contactless payments. It enables various types of payment acceptance using a smartphone in a single application, including card payments using NFC, Bluetooth payments, and Pay by Link. This versatility allows businesses to offer simpler and faster ways for consumers to pay.
Why use Lipa SoftPOS at events?
- Compliant and Certified:
- Lipa SoftPOS ensures compliance and certification updates, eliminating the need for recertification. This commitment to regulatory standards enhances the reliability and security of the payment solution.
- Fast Integration with Full SDK:
- The full NFC Software Development Kit (SDK) ensures a swift integration process into existing applications. This fast integration feature is crucial for businesses seeking a seamless transition to contactless payments.
- Scalability with Unlimited Merchants & Devices:
- In the dynamic realm of events, scalability is non-negotiable. Lipa SoftPOS rises to the occasion by supporting an unlimited number of merchants and devices. This flexibility becomes particularly advantageous for those hosting outdoor events, festivals, or markets where adaptability is key.
- Queue Busting and Alternative Payment Methods:
- Queue busting is a game-changer, especially in high-traffic events. Lipa SoftPOS NFC not only facilitates speedy card transactions but also breaks down queues, ensuring a smooth flow of attendees. Additionally, the solution supports various alternative payment methods, providing attendees with diverse options for their convenience.
Lipa Pay - Making In-Person Mobile Payments Easy and Accessible:
What is Lipa Pay:
Lipa Pay is a consumer-facing wallet solution, aiming to make the payment process as straightforward as dealing with cash. The Lipa Pay wallet app uses Bluetooth Low Energy (BLE) for phone-to-phone payments without manually inputting details like account numbers. This patented solution uses BLE technology for seamless, contactless transactions between smartphones—enabling payments, money transfers, and wallet top-ups directly from your smartphone.
Why use Lipa Pay at events?
- No Network or Mobile Data Required:
- BLE payments do not rely on a stable network connection between both the sender and receiver devices, offering a reliable and convenient option for consumers. This ensures that transactions can take place even in areas with limited connectivity.
- Instant Settlements and Interoperability:
- Closed-loop transactions permit instant settlements, and Lipa Pay's BLE solution supports interoperability for switches. This means seamless transactions between different wallet providers, including banks, telcos, and fintechs.
- Cash Withdrawals and Multi-Event Support:
- Lipa Pay users have the flexibility to replenish their wallets for events and subsequently withdraw any remaining balance to their bank accounts post-event. Beyond event usage, Lipa Pay extends its functionality to facilitate peer-to-peer transactions and merchant-to-customer payments, providing a versatile wallet solution for a wide range of scenarios.
Lipa Pay and Lipa SoftPOS use cases:
As we delve into practical applications, consider a few noteworthy use cases that highlight the versatility and impact of our solutions:
- Music Festivals:
- Lipa Pay: Imagine a music festival where attendees can seamlessly purchase tickets through Lipa Pay. The swift and efficient transactions ensure a hassle-free entry experience, eliminating long queues and allowing festival-goers to focus on enjoying the music and festivities.
- Lipa SoftPOS: At the merchandise stalls, vendors equipped with Lipa SoftPOS enhance the overall experience. Attendees can purchase band merchandise or collectibles with a simple tap of their card, enjoying a frictionless transaction that complements the vibrant and energetic atmosphere of the festival.
- Food and Drink Festivals:
- Lipa Pay: Food and drink festivals thrive on variety and flavor. Lipa Pay streamlines the process, allowing attendees to indulge in diverse culinary experiences without fumbling for cash. Whether they're savoring gourmet dishes or sampling exotic beverages, Lipa Pay ensures quick and secure transactions.
- Lipa SoftPOS: Vendors at these festivals often face challenges with long queues. Lipa SoftPOS revolutionizes queue busting, providing a convenient solution for patrons to make card payments swiftly. This not only enhances the customer experience but also boosts sales for vendors.
- Outdoor Markets:
- Lipa Pay: Attendees exploring the outdoor market can use Lipa Pay to make quick and secure purchases. From buying fresh produce to unique handmade items, Lipa Pay ensures that the charm of the outdoor market is complemented by a modern and convenient payment experience.
- Lipa SoftPOS: Picture a bustling outdoor market where vendors offer unique handmade crafts, fresh produce, or artisanal goods. Lipa SoftPOS NFC allows these vendors to accept a variety of payments, catering to a broader customer base and fostering a vibrant marketplace where everyone can enjoy the offerings without worrying about carrying cash.
- Sports Events:
- Lipa Pay: In-stadium purchases during sports events become a breeze with Lipa Pay. Fans can quickly buy merchandise and refreshments without leaving their seats, enhancing their overall experience. The efficiency of Lipa Pay contributes to a smoother flow within the stadium, allowing fans to focus on the game.
- Lipa SoftPOS: Beyond spectator experiences, sports events involve various stakeholders such as vendors, sponsors, and organisers. Lipa SoftPOS offers a solution for secure and efficient transactions, ensuring that everyone involved in the event experiences the benefits of modern payment technology.
As we witness the rise of contactless payments, we provide businesses with innovative solutions to meet the evolving expectations and needs of customers. Whether it's the versatile Lipa SoftPOS or Lipa Pay, these contactless payment options offer efficiency, security, and a seamless experience for both event organisers and attendees.
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